B2C LPs
Process
Challenge
The existing pages were difficult to maintain, offered little flexibility for keyword adjustments, and hampered both user experience and SEO ranking due to suboptimal performance. At the same time, content needed to be consistently managed in multiple languages without unnecessarily complicating editorial processes.
Solution
I developed a modular page architecture in which content is structured into clearly defined, reusable components that can be adapted according to language and keyword specifications.
This allows content creators, translators, and copywriters to manage individual modules in the CMS without being reliant on the web designer. Additionally, structured data (Schema Markup) and conversion-oriented sections such as testimonials and clear FAQs were implemented to specifically improve visibility and user navigation.
Business Impact
Significantly higher care efficiency: Content updates can be deployed faster because a modular template is used that can be adjusted directly in the CMS. Thus, it is no longer necessary to duplicate the pages repeatedly.
Technical optimization: The loading times of the landing pages have been reduced by 53.2%, which had a positive impact on user experience and SEO.
User and SEO metrics: The bounce rate decreased by 11%, while structured data and SEO measures led to more organic traffic and qualified leads in the long term.
