Quix
Process
Challenge
The starting point was overcrowded sales areas, long waiting times, and high pressure during peak times. The goal was to develop a solution that improves both customer experience and area efficiency without having to completely rebuild existing markets.
Solution
The approach shifts the first shopping step outside and uses the façade of the supermarket as a service area for take-away products and pick-up zones/stations. This way, customers can quickly take home pre-ordered or standardized products, peak times are alleviated, and the classic store remains reserved for detailed shopping.
Result
The concept demonstrates how service design and spatial interventions can work together to make urban shopping processes more flexible and less stressful.
It provides a scalable foundation for gradually expanding supermarkets with external modules and hybrid shopping touchpoints – particularly for time-critical target groups.
