DA Z App
Process
Challenge
The goal was to leave behind traditional festival apps and develop an interface that reflects the digital artistic stance of the festival itself. The app should playfully combine information, orientation, and interaction without overwhelming users with complex menu structures or overloaded maps.
Solution
The core of the concept is a 3D navigation system, where users can switch between menu screens with simple swipe gestures, without constantly relying on icons or nested menus.
The AR-supported navigation guides visitors in real-time to festival locations and also serves as an interface for rating artworks; an integrated reward system unlocks exclusive, app-only AR content with sufficient ratings.
Result
The approach was awarded by the festival committee (Riverside Strategy AG) as the winner of the conceptual competition. The concept shows how information, orientation, and immersive experience can merge into a standalone digital festival companion and provides a strong foundation for forward-looking festival and cultural apps.
